Projects
Three Questions with Jay Balachandran
A highlight from my internship with the Wisconsin Foundation and Alumni Association was the opportunity to interview esteemed UW alum Dr. Jay Balachandran. His thoughtful responses inspired my piece for WFAA’s Three Questions series, where three featured questions serve as a hook in the organization’s email newsletter to encourage readers to explore the full article on the website. To ensure readers were both drawn in and stayed engaged, I crafted questions that balanced warmth and professionalism and collaborated with my editor, Hayden Lamphere, to authentically capture Dr. Balachandran’s distinct voice and expertise. This project strengthened my skills in conducting professional interviews and transforming transcripts into polished, publication-ready writing.
​#thescoopondupes Campaign
This semester-long digital campaign showcases the skills I developed in the course Journalism 175: Media Fluency in the Digital Age. Centered around the rise of “dupe culture,” the project features an infographic and slide deck that expose the ethical and environmental implications behind the trend. To produce a compelling and cohesive final product, I combined scholarly research with class insights, explored AI design tools, and refined my visual communication skills. This project gave me a strong foundation in using diverse digital tools to create content that is both visually engaging and educational.
