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The Scoop on Dupes Campaign

Infographic

Slide Deck

Infographic explaining why people buy dupes, including factors like social influence and price sensitivity. The goal of the project is to encourage people to rethink their choices by understanding what is driving them.

List of scholarly sources used for the infographic

Title slide: Decoding Dupes: A Guide to Understanding the Dupe Continuum

Explanation of pure dupes as affordable products based on luxury goods. Image of a pure dupe perfume next to an original.

Explanation of risky dupes as products that come as close to the original as possible without infringing on anything. Image of a risky dupe shampoo next to original. Explanation of infringing dupes as products violating intellectual property laws. Image of infringing dupe handbag next to original.

Explanation of counterfeits as illegal dupes that use the trademarks of original brands. Image of counterfeit watch next to original. Explanation of scam dupes as products sold under false pretenses. Image of scam dupe dress next to original.

List of scholarly sources used for slide show.

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